Golden

ABOUT THE DESIGN

Create a nostalgic yet refined identity for Golden, a clothing brand inspired by the spirit of the ’70s, sun-faded tones, easy silhouettes, and timeless cool. The logo should feel warm, approachable, and rooted in vintage Americana.​

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PROJECT SCOPE

The Golden mark blends soft, rounded letterforms with retro-modern balance, evoking vintage signage and sun-washed labels. Its warm palette that reinforces a sense of memory, ease, and golden-hour nostalgia.