Opal Bay

ABOUT THE DESIGN

Opal Bay is a coastal boutique brand inspired by salt air, slow mornings, and sun-washed simplicity. The visual identity reflects effortless elegance with soft curves, spacious layouts, and a palette that feels fresh, refined, and relaxed, just like the boutique experience itself!​

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PROJECT SCOPE

This identity included a custom logo suite, coastal-inspired color palette, modern serif and sans-serif typography, and branded collateral for packaging and social. Each element was designed to bring consistency and sophistication to a brand rooted in ease and everyday luxury.